Steinbeis Business Communication & Management of Intercultural Differences

In the times of ever increasing globalization, cultural differences and multilingual issues play an important role in the area of business communication which can easily fail on apparently banal issues.

This could be of particular importance also in collaborative international projects. The purpose of this course is to assure that engineers, managers and IT experts can understand the importance of these aspects for the success of their collaboration with partners from other cultural background.

The course will address issues such as

–Intercultural value systems
–Differences in cultural practices
–Cross-cultural project management
–Individualism vs. Teamwork
–Successful management of cultural differences as a factor of success in international projects
–What one should know, do or not do in an EU project
–Case studies: US, Japan, India, China, SouthAfrica ...

In order to recognize, apprehend and manage cultural and international differences, a holistic and cognitive approach will be used throughout the training.